there's an entire line of science toys, encouraging girls to get involved in science. there's journals, online, interactivity way to get kids hooked on science. >> reporter: this comes from the d.c. area. word around. >> this is a travel game you can take with you. for older kids and adults. moves quick. it's a lot of fun. >> reporter: now let's talk about younger kids. >> this is an active game. based on disney fairies. you put them around the house. girls will pull one of these out of the bag. when you get to fairy, you run around the house and try to grab as many as you can. they're up and active. this is green toys, made of 100% recycled plastic. it's waterproof so kids can take it in the bath. not only can you control the car, you can play music now. i have all my songs downloaded on itunes. then i can open up the doors of the car and the car becomes a speaker. >> reporter: blue tooth from the device to the vehicle? >> yeah. you can drive it, may your music and it's kind of fun. >> reporter: really by moving the ipad around will steer the car. the idea is buyers w